AWISE stands for “Always Wrong In Someone’s Eye” which is the focus of the Debut Collection. This is the idea that while we may be perceived as wrong that no matter what choices we make or beliefs we have, we are always going to be perceived as wrong by someone. Therefore, we should not be afraid to make decisions based on what we want for ourselves rather than to people please or seek acceptance from everyone we meet. AWISE advocates for individuality and freedom of expression through its branding and product as it pushes to accept criticism and disapproval by carrying on with what we want for ourselves. Pleasing everyone is impossible.

Due to this idea we do not want to follow trends but to pave our own path. The next Collection and theme is not something that can be predicted based on what the competition may be doing. Ultimately we will release what we want, when we want.

Our First Collection is available now!
Shop the Debut Collection